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Last updated: 19 August 2026

1. Who We Are

This privacy policy explains how Hea App Limited ("HEA", "we", "us", "our"), trading as HEA — Help & Express Assist, collects, uses and protects personal information in connection with our roadside assistance platform and website at heaapp.com.

Data Controller: Hea App Limited
Address: 49 Millfield Avenue, London, E17 5HH, United Kingdom
Email: support@heaapp.com

2. Information We Collect

We may collect the following categories of personal information:

  • Contact information — such as your name, phone number, and email address, used to communicate with you and provide our services.
  • Account information — details you provide when creating or using an account with HEA.
  • Vehicle information — such as vehicle registration, make, model and description, used to arrange the correct type of assistance.
  • Location information — the location from which assistance is requested, used to connect you with an appropriate service provider and to enable tracking of an assigned provider during an active request.
  • Service request information — details of the assistance requested, including the nature of the issue and any relevant circumstances.
  • Payment-related information — information necessary to process payment for services requested. Card details are processed by our payment providers and are not stored directly by HEA.
  • Service provider information — where you register interest as a service provider, we may collect identification, licensing, insurance and vehicle documentation as part of onboarding.

3. How We Use Your Information

We use personal information to: provide and manage roadside assistance requests; connect customers with appropriate service providers; process payments; communicate with customers and providers about a request; maintain records for legal, accounting and operational purposes; respond to enquiries submitted through our website; and improve our platform and services.

4. Legal Basis for Processing

We process personal information on the basis of: performance of a contract (to provide the roadside assistance service you have requested); legitimate interests (such as improving our platform and preventing misuse); consent (such as where you submit a contact form); and compliance with legal obligations.

5. Cookies and Analytics

Our website may use cookies to support essential website functionality. Further detail is set out in our Cookie Policy. We only use analytics or third-party tools that are actually implemented on our website.

6. Third-Party Service Providers

We may share personal information with third parties who support our operations, such as payment processors, mapping and location services, and communications providers, solely to the extent necessary to deliver our services. We do not sell personal information to third parties.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting or reporting requirements. Retention periods vary depending on the type of information and the purpose for which it was collected.

8. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration.

9. Your Rights

Under UK data protection law, you have the right to: request access to the personal information we hold about you; request correction of inaccurate information; request deletion of your information in certain circumstances; request restriction of processing; object to processing in certain circumstances; and request data portability where applicable.

To exercise any of these rights, please contact us at support@heaapp.com.

10. Complaints

If you have concerns about how we handle your personal information, please contact us in the first instance at support@heaapp.com so we can try to resolve the matter directly.

You also have the right to lodge a complaint with the UK's independent supervisory authority for data protection, the Information Commissioner's Office (ICO), at any time:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom
Helpline: 0303 123 1113
Website: ico.org.uk
Make a complaint: ico.org.uk/make-a-complaint

11. Privacy Contact

For any questions about this privacy policy or how your personal information is handled, please contact us at support@heaapp.com or write to Hea App Limited, 49 Millfield Avenue, London, E17 5HH, United Kingdom.

12. Changes to This Policy

We may update this privacy policy from time to time. The "last updated" date at the top of this page indicates when it was last revised.